Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)

Rodrigo Uribe, Cristian Buzeta, Enrique Manzur, Nicole Pefaur

Producción científica: Contribución a una revistaArtículo de revisiónrevisión exhaustiva

1 Cita (Scopus)

Resumen

The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.

Idioma originalInglés
Páginas (desde-hasta)181-197
Número de páginas17
PublicaciónCuadernos.info
N.º43
DOI
EstadoPublicada - 2018
Publicado de forma externa

Nota bibliográfica

Publisher Copyright:
© 2018 Pontificia Universidad Catolica de Chile. All rights reserved.

Huella

Profundice en los temas de investigación de 'Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)'. En conjunto forman una huella única.

Citar esto