The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Keyphrases

• Advertising Expenditure 16%
• Advertising Impact 16%
• Advertising Revenue 16%
• Blockbuster 100%
• Communication Theory 16%
• Complementary Role 100%
• Demand Side 16%
• Electronic Word-of-mouth 100%
• Experience Goods 16%
• Integrated Marketing Communications 16%
• Low Budget 100%
• Low Investment 16%
• Low Production 16%
• Marketing Campaign 16%
• Motion pictures 100%
• Moviegoers 16%
• Novel Methodology 16%
• Production Budget 33%
• Production Cost 16%
• Quality Signal 16%
• Ripple Effect 16%
• Supply Side 16%
• Theater Owner 16%
• Word of Mouth Advertising 16%

Social Sciences

• Electronic Word of Mouth 100%
• Information Theory 16%
• Marketing Communication 16%
• Production Cost 16%
• Random Sample 16%
• Word of Mouth Advertising 16%

Economics, Econometrics and Finance

• Experience Goods 16%
• Marketing Communications 16%
• Production Costs 16%
• Viral Marketing 100%