Smarter Idea Selection: Turning Idea Overload into Innovation Advantage

J. Jason Bell; Christian Pescher; Gerard J. Tellis; Johann Füller

doi:10.2478/nimmir-2026-0007

Smarter Idea Selection: Turning Idea Overload into Innovation Advantage

J. Jason Bell
, Christian Pescher
, Gerard J. Tellis
, Johann Füller

Universidad de los Andes

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

Idioma original	Inglés
Páginas (desde-hasta)	42-47
Número de páginas	6
Publicación	NIM Marketing Intelligence Review
Volumen	18
N.º	1
DOI	https://doi.org/10.2478/nimmir-2026-0007
Estado	Publicada - ene. 2026

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10.2478/nimmir-2026-0007

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