Production of Video Clips by Indigenous Artists

Cristián Londoño-Proaño; Fernando Endara

doi:10.1007/978-3-031-99353-4_14

Production of Video Clips by Indigenous Artists

Cristián Londoño-Proaño^*
, Fernando Endara

^*Autor correspondiente de este trabajo

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

1 Cita (Scopus)

Resumen

The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.

Idioma original	Inglés
Título de la publicación alojada	Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers
Editores	Shuliang Li
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	155-164
Número de páginas	10
ISBN (versión impresa)	9783031993527
DOI	https://doi.org/10.1007/978-3-031-99353-4_14
Estado	Publicada - 2026
Publicado de forma externa	Sí
Evento	11th International Conference on Information Management, ICIM 2025 - London, Reino Unido Duración: 28 mar. 2025 → 30 mar. 2025

Serie de la publicación

Nombre	Communications in Computer and Information Science
Volumen	2540 CCIS
ISSN (versión impresa)	1865-0929
ISSN (versión digital)	1865-0937

Conferencia o congreso

Conferencia o congreso	11th International Conference on Information Management, ICIM 2025
País/Territorio	Reino Unido
Ciudad	London
Período	28/03/25 → 30/03/25

Nota bibliográfica

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

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10.1007/978-3-031-99353-4_14

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Londoño-Proaño, C., & Endara, F. (2026). Production of Video Clips by Indigenous Artists. En S. Li (Ed.), Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers (pp. 155-164). (Communications in Computer and Information Science; Vol. 2540 CCIS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-99353-4_14

@inproceedings{f39fe0b56d6a4869ab30524eb15f4048,

title = "Production of Video Clips by Indigenous Artists",

abstract = "The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.",

keywords = "Audiovisual production, YouTube, internet, music video, television",

author = "Cristi{\'a}n Londo{\~n}o-Proa{\~n}o and Fernando Endara",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.; 11th International Conference on Information Management, ICIM 2025 ; Conference date: 28-03-2025 Through 30-03-2025",

year = "2026",

doi = "10.1007/978-3-031-99353-4\_14",

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isbn = "9783031993527",

series = "Communications in Computer and Information Science",

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Londoño-Proaño, C & Endara, F 2026, Production of Video Clips by Indigenous Artists. En S Li (ed.), Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers. Communications in Computer and Information Science, vol. 2540 CCIS, Springer Science and Business Media Deutschland GmbH, pp. 155-164, 11th International Conference on Information Management, ICIM 2025, London, Reino Unido, 28/03/25. https://doi.org/10.1007/978-3-031-99353-4_14

Production of Video Clips by Indigenous Artists. / Londoño-Proaño, Cristián; Endara, Fernando.
Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers. ed. / Shuliang Li. Springer Science and Business Media Deutschland GmbH, 2026. p. 155-164 (Communications in Computer and Information Science; Vol. 2540 CCIS).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

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T1 - Production of Video Clips by Indigenous Artists

AU - Londoño-Proaño, Cristián

AU - Endara, Fernando

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

PY - 2026

Y1 - 2026

N2 - The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.

AB - The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.

KW - Audiovisual production

KW - YouTube

KW - internet

KW - music video

KW - television

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DO - 10.1007/978-3-031-99353-4_14

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BT - Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers

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PB - Springer Science and Business Media Deutschland GmbH

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Y2 - 28 March 2025 through 30 March 2025

ER -

Production of Video Clips by Indigenous Artists

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