TY - JOUR
T1 - Pricing for a Common Good
T2 - beyond Ethical Minimalism in Commercial Practices
AU - Pinto-Garay, Javier Ignacio
AU - Ferrero, Ignacio
AU - Scalzo, Germán
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive licence to Springer Nature Switzerland AG part of Springer Nature.
PY - 2021/9/1
Y1 - 2021/9/1
N2 - Pricing policies and fair-trade practices are critical for sustaining commercial relationships between firms and customers. Nevertheless, in current business practices, fairness has been mistakenly reduced to a minimalistic ethic wherein justice only demands legal and explicit norms to which commercial parties voluntarily agree. Aimed at giving a different explanation of commercial agreements, this paper will introduce a Virtue Ethics (VE) explanation of the relationship between pricing and the common good by taking up classical concepts related to justice in commerce. In particular, we will explore three principles associated with the notion of fairness in commerce as defined in Neo-Aristotelian ethics towards a relationship between a common good and justice in pricing, i.e., proportionality, benevolence and well-being. To exemplify how these criteria of justice apply to decision-making in commercial practices, we will discuss several cases of fair and unfair commercial relationships.
AB - Pricing policies and fair-trade practices are critical for sustaining commercial relationships between firms and customers. Nevertheless, in current business practices, fairness has been mistakenly reduced to a minimalistic ethic wherein justice only demands legal and explicit norms to which commercial parties voluntarily agree. Aimed at giving a different explanation of commercial agreements, this paper will introduce a Virtue Ethics (VE) explanation of the relationship between pricing and the common good by taking up classical concepts related to justice in commerce. In particular, we will explore three principles associated with the notion of fairness in commerce as defined in Neo-Aristotelian ethics towards a relationship between a common good and justice in pricing, i.e., proportionality, benevolence and well-being. To exemplify how these criteria of justice apply to decision-making in commercial practices, we will discuss several cases of fair and unfair commercial relationships.
KW - Commercial justice
KW - Common good
KW - Pricing
KW - Virtue ethics
KW - Well-being
UR - https://www.mendeley.com/catalogue/da19e10d-8165-3d45-9161-2715580c6596/
U2 - 10.1007/s40926-020-00162-w
DO - 10.1007/s40926-020-00162-w
M3 - Article
AN - SCOPUS:85098735290
SN - 1740-3812
VL - 20
SP - 271
EP - 291
JO - Philosophy of Management
JF - Philosophy of Management
IS - 3
ER -