Politics 2.0 on Twitter. Presidential Campaign in Ecuador

G. Baquerizo-Neira; P. Ruiz Aguirre; V. Altamirano-Benítez; M. F. Altamirano-Benítez

doi:10.1007/978-981-19-6347-6_30

Politics 2.0 on Twitter. Presidential Campaign in Ecuador

G. Baquerizo-Neira^*
, P. Ruiz Aguirre
, V. Altamirano-Benítez
, M. F. Altamirano-Benítez

^*Autor correspondiente de este trabajo

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.

Idioma original	Inglés
Título de la publicación alojada	Communication and Applied Technologies - Proceedings of ICOMTA 2022
Editores	Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	335-345
Número de páginas	11
ISBN (versión impresa)	9789811963469
DOI	https://doi.org/10.1007/978-981-19-6347-6_30
Estado	Publicada - 2023
Publicado de forma externa	Sí
Evento	International Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador Duración: 7 sep. 2022 → 9 sep. 2022

Serie de la publicación

Nombre	Smart Innovation, Systems and Technologies
Volumen	318
ISSN (versión impresa)	2190-3018
ISSN (versión digital)	2190-3026

Conferencia o congreso

Conferencia o congreso	International Conference on Communication and Applied Technologies, ICOMTA 2022
País/Territorio	Ecuador
Ciudad	Cuenca
Período	7/09/22 → 9/09/22

Nota bibliográfica

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Acceder al documento

10.1007/978-981-19-6347-6_30

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Baquerizo-Neira, G., Aguirre, P. R., Altamirano-Benítez, V., & Altamirano-Benítez, M. F. (2023). Politics 2.0 on Twitter. Presidential Campaign in Ecuador. En P. C. López-López, Á. Torres-Toukoumidis, A. De-Santis, Ó. Avilés, & D. Barredo (Eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022 (pp. 335-345). (Smart Innovation, Systems and Technologies; Vol. 318). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-19-6347-6_30

Baquerizo-Neira, G. ; Aguirre, P. Ruiz ; Altamirano-Benítez, V. et al. / Politics 2.0 on Twitter. Presidential Campaign in Ecuador. Communication and Applied Technologies - Proceedings of ICOMTA 2022. editor / Paulo Carlos López-López ; Ángel Torres-Toukoumidis ; Andrea De-Santis ; Óscar Avilés ; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. pp. 335-345 (Smart Innovation, Systems and Technologies).

@inproceedings{61f5f3f3ff144be8b85e09fdd8656b93,

title = "Politics 2.0 on Twitter. Presidential Campaign in Ecuador",

abstract = "The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.",

keywords = "Digital communication, Electoral campaign, Political communication, Sentiment analysis, Social networks",

author = "G. Baquerizo-Neira and Aguirre, \{P. Ruiz\} and V. Altamirano-Ben{\'i}tez and Altamirano-Ben{\'i}tez, \{M. F.\}",

note = "Publisher Copyright: {\textcopyright} 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.; International Conference on Communication and Applied Technologies, ICOMTA 2022 ; Conference date: 07-09-2022 Through 09-09-2022",

year = "2023",

doi = "10.1007/978-981-19-6347-6\_30",

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Baquerizo-Neira, G, Aguirre, PR, Altamirano-Benítez, V & Altamirano-Benítez, MF 2023, Politics 2.0 on Twitter. Presidential Campaign in Ecuador. En PC López-López, Á Torres-Toukoumidis, A De-Santis, Ó Avilés & D Barredo (eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022. Smart Innovation, Systems and Technologies, vol. 318, Springer Science and Business Media Deutschland GmbH, pp. 335-345, International Conference on Communication and Applied Technologies, ICOMTA 2022, Cuenca, Ecuador, 7/09/22. https://doi.org/10.1007/978-981-19-6347-6_30

Politics 2.0 on Twitter. Presidential Campaign in Ecuador. / Baquerizo-Neira, G.; Aguirre, P. Ruiz; Altamirano-Benítez, V. et al.
Communication and Applied Technologies - Proceedings of ICOMTA 2022. ed. / Paulo Carlos López-López; Ángel Torres-Toukoumidis; Andrea De-Santis; Óscar Avilés; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. p. 335-345 (Smart Innovation, Systems and Technologies; Vol. 318).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Politics 2.0 on Twitter. Presidential Campaign in Ecuador

AU - Baquerizo-Neira, G.

AU - Aguirre, P. Ruiz

AU - Altamirano-Benítez, V.

AU - Altamirano-Benítez, M. F.

PY - 2023

Y1 - 2023

N2 - The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.

AB - The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.

KW - Digital communication

KW - Electoral campaign

KW - Political communication

KW - Sentiment analysis

KW - Social networks

UR - https://www.scopus.com/pages/publications/85144180244

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A2 - Avilés, Óscar

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Baquerizo-Neira G, Aguirre PR, Altamirano-Benítez V, Altamirano-Benítez MF. Politics 2.0 on Twitter. Presidential Campaign in Ecuador. En López-López PC, Torres-Toukoumidis Á, De-Santis A, Avilés Ó, Barredo D, editores, Communication and Applied Technologies - Proceedings of ICOMTA 2022. Springer Science and Business Media Deutschland GmbH. 2023. p. 335-345. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-19-6347-6_30

Politics 2.0 on Twitter. Presidential Campaign in Ecuador

Resumen

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Conferencia o congreso

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