Parents’ literacy on mobile advertising aimed at children: a cross - cultural approach

Economía y empresa

• Colombia 6%
• Design Methodology 2%
• Digital Media 6%
• Factors 4%
• Government Agencies 6%
• Literacy 80%
• Marketing 5%
• Mediator 6%
• Mexico 5%
• Mobile Advertising 100%
• Mobile Communication 10%
• Mobile Devices 9%
• Online Survey 5%
• Policymaker 4%
• Questionnaire 5%
• Social Media 5%
• Spain 4%

Ciencias sociales

• adolescent 5%
• Colombia 4%
• communication 2%
• digital media 4%
• government agency 4%
• lack 2%
• literacy 50%
• literature 5%
• marketing 3%
• methodology 2%
• Mexico 3%
• online survey 4%
• questionnaire 2%
• social media 3%
• Spain 3%
• speaking 6%