My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

Idioma original	Inglés
Título de la publicación alojada	Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Editorial	Atlantis Press
Páginas	493-503
DOI	https://doi.org/10.2991/978-94-6463-868-4_45
Estado	Publicada - 2025

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title = "My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru",

author = "{\'A}lvaro Mont{\'u}far-Calle and Isabel Pavez",

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booktitle = "Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)",

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My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru. / Montúfar-Calle, Álvaro; Pavez, Isabel.
Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025). Atlantis Press, 2025. p. 493-503.

Producción científica: Capítulo del libro/informe/acta de congreso › Capítulo › revisión exhaustiva

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BT - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)

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