@inbook{7e04871501164e98a3876cb16ccb6de7,
title = "La gesti{\'o}n de la comunicaci{\'o}n y los intangibles empresariales en Chile",
keywords = "Comunicaci{\'o}n estrat{\'e}gica, Rreputaci{\'o}n, Gesti{\'o}n de intangibles",
author = "Cecilia Claro and Cintya Lucero and Barros, \{Juan Pablo\} and Err{\'a}zuriz, \{Mar{\'i}a Ignacia\}",
year = "2011",
language = "Espa{\~n}ol (Chile)",
isbn = "9788483227909",
pages = "83--108",
editor = "Justo Villafa{\~n}e",
booktitle = "La comunicaci{\'o}n empresarial y la gesti{\'o}n de los intangibles en Espa{\~n}a y Latinoam{\'e}rica",
publisher = "Pearson",
}