Influencia potencial de artículos de empresas latinoamericanas en Wikipedia

Sergio Llano Aristizábal*, Héctor A. López-Ospina, Luis Edgardo González Alarcón

*Autor correspondiente de este trabajo

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva


Article about brand names, companies and organizations abound in Wikipedia. Research conducted in the American and European contexts show that these articles are valuable in the corporate communication, particularly when dealing with the topic of reputation. This article focuses on the potential influence of these contents among the Latin-American companies. Statistic open access data, with their most prominent traffic peak points, were associated with news events in order to gain deep insights on their influence. The findings indicate that the access to corporate/business articles is impacted significantly by those events of public interest involving companies.

Título traducido de la contribuciónPotential Influence of Latin-American Business Articles in Wikipedia
Idioma originalEspañol
PublicaciónSigno y Pensamiento
EstadoPublicada - 2021
Publicado de forma externa

Nota bibliográfica

Publisher Copyright:
© 2021 Pontificia Universidad Javeriana. All rights reserved.

Palabras clave

  • corporate communication
  • corporate news
  • potential influence
  • social media
  • Wikipedia


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