Article about brand names, companies and organizations abound in Wikipedia. Research conducted in the American and European contexts show that these articles are valuable in the corporate communication, particularly when dealing with the topic of reputation. This article focuses on the potential influence of these contents among the Latin-American companies. Statistic open access data, with their most prominent traffic peak points, were associated with news events in order to gain deep insights on their influence. The findings indicate that the access to corporate/business articles is impacted significantly by those events of public interest involving companies.
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- corporate communication
- corporate news
- potential influence
- social media