Hooked on lit screens

Enrique Guerrero; Patricia Diego; David Kimber

doi:10.3145/epi.2017.nov.10

Hooked on lit screens

Enrique Guerrero^*, Patricia Diego^*, David Kimber^*

^*Autor correspondiente de este trabajo

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

11 Citas (Scopus)

Resumen

El objetivo de este artículo es descubrir nuevos hábitos de consumo audiovisual, analizando cuáles son las pantallas preferidas por los internautas españoles para ver contenidos audiovisuales online. Además, se analiza el uso de las segundas pantallas, práctica muy extendida entre la audiencia. La principal fuente de información es un estudio de campo basado en dos encuestas online originales lanzadas en mayo de 2012 y en diciembre de 2016. La muestra se compone en ambos casos de 1.200 personas y es representativa de la población internauta en España (universo). Los resultados apuntan a que los patrones de consumo audiovisual están cambiando drásticamente, especialmente en el caso de los usuarios más jóvenes, cuya fidelidad y atención es incluso más difícil de atraer debido a sus prácticas disruptivas. En este sentido, la industria del entretenimiento atraviesa una etapa repleta de importantes incertidumbres y riesgos, aunque al mismo tiempo se vislumbran valiosas oportunidades.

Idioma original	Inglés
Páginas (desde-hasta)	1108-1117
Número de páginas	10
Publicación	Profesional de la Informacion
Volumen	26
N.º	6
DOI	https://doi.org/10.3145/epi.2017.nov.10
Estado	Publicada - 1 nov. 2017

Palabras clave

Audiences
Audiovisual content
Internet users
Online viewing
Screens
Television

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10.3145/epi.2017.nov.10

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title = "Hooked on lit screens",

abstract = "The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out online in May 2012 and in December 2016. The sample size was 1,200 in both cases, and interviews were conducted via the Internet. The target population consisted of Internet users in Spain and the sample distribution was designed to be representative of this population. Our results show that audiovisual consumption habits are changing dramatically, especially when looking at younger users, whose loyalty and attention is even more difficult to attract due to their disruptive practices. In this sense, great uncertainties and risks have emerged in the entertainment industry, although valuable opportunities may also arise.",

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KW - Internet users

KW - Online viewing

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KW - Television

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Hooked on lit screens

Resumen

Palabras clave

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