Our results demonstrate that key economic indicators have a significant positive bearing on the media reputation of an emergent country as Chile, that is, when an emergent country is doing well economically, the press with a global scope tends to improve the reputation of that country, showing a more favorable image about it. In consequence, our hypothesis is supported. In the case of an emergent and small Western country as Chile, the price of commodities appears as the most important predictive indicator of its favorable or unfavorable country reputation. Other implications are discussed in the study.
Nota bibliográficaPublisher Copyright:
© 2019 by Emerald Publishing Limited All rights of reproduction in any form reserved.