Digital Journalism and Transmedia Narratives in the Communication of Science: From Disruption to Reinvention

Juan Ignacio Martin-Neira*, Magdalena Trillo-Domínguez, María Dolores Olvera-Lobo

*Autor correspondiente de este trabajo

Producción científica: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

Knowing what the best channels of information are in the digital ecosystem has become a great challenge for science journalism, especially in pandemic times and where social networks have given rise to greater dissemination and immediacy. New processes are constantly appearing that are reinventing the profession through disruptive actions, such as communication via transmedia narratives. This chapter presents an approach on how journalism has been developed in the digital age and, in particular, how science journalism is incorporating technologies, narratives, and formats to project its content. From here, an analysis model is proposed for evaluating the degree of transmedia innovation and evolution in science journalism, along with a number of guidelines and recommendations for implementation.
Idioma originalInglés
Título de la publicación alojadaHandbook of Research on Digital Transformation Management and Tools
EditorialIGI Global Publishing
Capítulo24
Páginas531-555
Número de páginas25
ISBN (versión digital)9781799897651
DOI
EstadoPublicada - 2022

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