Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup

Rodrigo Uribe*, Cristian Buzeta, Enrique Manzur, Isabel Alvarez

*Autor correspondiente de este trabajo

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

4 Citas (Scopus)

Resumen

In the setting of four FIFA World Cups, this article examines the effect of the national team participation and other variables as predictors of football matches audience size. It compares not only the audience of those matches with/without the presence of the national team during the same tournament (as prior research), but also the audience of matches from tournaments with/without the participation of the national team. Results show that when the national team qualifies and participate in the tournament, the home team effect represents the most relevant predictor of audience size, followed by match quality and scheduling variables. When the national team fails to qualify to the tournament, different predictors of audience behavior are detected. Moreover, the comparison between these scenarios reveals an ancillary home team effect for the whole tournament in which the local team is taking part and a straight effect when it is present on the screen.

Idioma originalInglés
Páginas (desde-hasta)454-463
Número de páginas10
PublicaciónJournal of Business Research
Volumen127
DOI
EstadoPublicada - abr. 2021
Publicado de forma externa

Nota bibliográfica

Publisher Copyright:
© 2019 Elsevier Inc.

Huella

Profundice en los temas de investigación de 'Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup'. En conjunto forman una huella única.

Citar esto