Consumer decision-making processes in mobile viral marketing campaigns

Keyphrases

• Marketing Campaign 100%
• Consumer Decision-making Process 100%
• Mobile Viral Marketing 100%
• Mobile Devices 66%
• Referral Behavior 66%
• Consumer Referral 66%
• Decision-making Process 33%
• Marketing Activity 33%
• Cell Phone 33%
• Negative Influence 33%
• High Penetration 33%
• Mobile Marketing 33%
• Global Environment 33%
• Degree Centrality 33%
• Entertainment Value 33%
• Consumer Willingness 33%
• Three-stage Model 33%
• Ego Networks 33%
• Tie Strength 33%

Social Sciences

• Decision-Making Process 100%
• Mobile Phones 50%
• Advertising 50%
• Social Network 50%

Economics, Econometrics and Finance

• Viral Marketing 100%