CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

Estefania Luzuriaga Uribe; Gabriela Baquerizo-Neira

doi:10.37467/revvisual.v9.3538

CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

Estefania Luzuriaga Uribe
, Gabriela Baquerizo-Neira

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

Resumen

This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

Título traducido de la contribución	Characterization of political leadership: usability and dynamics of interaction in Twitter Multiple case studies in Ecuador
Idioma original	Español
Publicación	VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura
Volumen	9
N.º	Monographic
DOI	https://doi.org/10.37467/revvisual.v9.3538
Estado	Publicada - 26 oct. 2022
Publicado de forma externa	Sí

Nota bibliográfica

Publisher Copyright:
© GKA Ediciones, authors. Creative Commons Reconocimiento-NoComercial-SinObraDerivada.

Palabras clave

Digital content analysis
Ecuador
Election campaigns
Political communication
Social media
Twitter

Acceder al documento

10.37467/revvisual.v9.3538

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@article{29ddc7055698423c94872b25b9315856,

title = "CARACTERIZACI{\'O}N DEL LIDERAZGO POL{\'I}TICO: USABILIDAD Y DIN{\'A}MICAS DE INTERACCI{\'O}N EN TWITTER: Estudio de casos m{\'u}ltiples en Ecuador",

abstract = "This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.",

keywords = "Digital content analysis, Ecuador, Election campaigns, Political communication, Social media, Twitter",

author = "Uribe, \{Estefania Luzuriaga\} and Gabriela Baquerizo-Neira",

note = "Publisher Copyright: {\textcopyright} GKA Ediciones, authors. Creative Commons Reconocimiento-NoComercial-SinObraDerivada.",

year = "2022",

month = oct,

day = "26",

doi = "10.37467/revvisual.v9.3538",

language = "Spanish",

volume = "9",

journal = "VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura",

issn = "2695-9631",

publisher = "VisualCOM Scientific Publications",

number = "Monographic",

}

CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador. / Uribe, Estefania Luzuriaga; Baquerizo-Neira, Gabriela.
En: VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, Vol. 9, N.º Monographic, 26.10.2022.

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

TY - JOUR

T1 - CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO

T2 - USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

AU - Uribe, Estefania Luzuriaga

AU - Baquerizo-Neira, Gabriela

N1 - Publisher Copyright: © GKA Ediciones, authors. Creative Commons Reconocimiento-NoComercial-SinObraDerivada.

PY - 2022/10/26

Y1 - 2022/10/26

N2 - This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

AB - This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

KW - Digital content analysis

KW - Ecuador

KW - Election campaigns

KW - Political communication

KW - Social media

KW - Twitter

UR - https://www.scopus.com/pages/publications/85141342712

U2 - 10.37467/revvisual.v9.3538

DO - 10.37467/revvisual.v9.3538

M3 - Article

AN - SCOPUS:85141342712

SN - 2695-9631

VL - 9

JO - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

JF - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

IS - Monographic

ER -

CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

Resumen

Nota bibliográfica

Palabras clave

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Huella

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