There is a lot of evidence about gender bias in the media, but not clear evidence about its causes. In this article, we study the influence of journalist’s gender and editor’s gender on gender bias in Chilean press through time. Based on content analysis of 2,645 news articles from Chilean leading newspapers and logistics regression, results confirm the relevance of the gender of both, journalists and editors, on the presence of gender bias in Chilean press, being a permanent behavior through time. Our research supports that the more women in the newsrooms, the greater women’s representation by the news media.
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