Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"

Prensa/medios de comunicación

Período	27 feb. 2019

Cobertura de los medios

Nombre	Research pick: Saturday night at the movies, tell a friend… "The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures"
Nombre/canal del medio de comunicación	Inderscience Publishers
País/Territorio	Reino Unido
Fecha	27/02/19
URL	https://inderscience.blogspot.com/2019/02/saturday-night-at-movies-tell-friend.html
Personas	Guillermo Armelini