The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.
Bibliographical noteFunding Information:
1. Study conducted within the framework of the funds granted by CONICYT through its Scientific Research Program in the Eighth Contest of Studies on Pluralism in the National Information System, 2016 Call. Project PLU160023. We also want to thank the company Kantar IBOPE Media, especially its general manager Patricio Moyano, for facilitating access to the data used in this study.
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- Broadcast television
- Presidential electoral broadcasting