Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)

Rodrigo Uribe; Cristian Buzeta; Enrique Manzur; Nicole Pefaur

doi:10.7764/cdi.43.1223

Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)

Rodrigo Uribe, Cristian Buzeta, Enrique Manzur, Nicole Pefaur

Research output: Contribution to journal › Review article › peer-review

Abstract

The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.

Original language	English
Pages (from-to)	181-197
Number of pages	17
Journal	Cuadernos.info
Issue number	43
DOIs	https://doi.org/10.7764/cdi.43.1223
State	Published - 2018
Externally published	Yes

Bibliographical note

Funding Information:
1. Study conducted within the framework of the funds granted by CONICYT through its Scientific Research Program in the Eighth Contest of Studies on Pluralism in the National Information System, 2016 Call. Project PLU160023. We also want to thank the company Kantar IBOPE Media, especially its general manager Patricio Moyano, for facilitating access to the data used in this study.

Publisher Copyright:
© 2018 Pontificia Universidad Catolica de Chile. All rights reserved.

Keywords

Audience
Broadcast television
Politics
Presidential electoral broadcasting

Access to Document

10.7764/cdi.43.1223

Cite this

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title = "Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)",

abstract = "The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.",

keywords = "Audience, Broadcast television, Politics, Presidential electoral broadcasting",

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year = "2018",

doi = "10.7764/cdi.43.1223",

language = "English",

pages = "181--197",

journal = "Cuadernos.info",

issn = "0719-3661",

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AU - Uribe, Rodrigo

AU - Buzeta, Cristian

AU - Manzur, Enrique

AU - Pefaur, Nicole

N1 - Funding Information: 1. Study conducted within the framework of the funds granted by CONICYT through its Scientific Research Program in the Eighth Contest of Studies on Pluralism in the National Information System, 2016 Call. Project PLU160023. We also want to thank the company Kantar IBOPE Media, especially its general manager Patricio Moyano, for facilitating access to the data used in this study. Publisher Copyright: © 2018 Pontificia Universidad Catolica de Chile. All rights reserved.

PY - 2018

Y1 - 2018

N2 - The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.

AB - The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.

KW - Audience

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ER -

Worn but still effective: Examining the audience data of the Chilean presidential electoral broadcasting (1999-2017)

Abstract

Bibliographical note

Keywords

Access to Document

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