VISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile

Juan Ignacio Martin-Neira; José Irarrázaval; Rocío Gómez

doi:10.62161/revvisual.v17.5757

VISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile

Juan Ignacio Martin-Neira, José Irarrázaval, Rocío Gómez

Facultad de Comunicación

Research output: Contribution to journal › Article › peer-review

Abstract

This study focuses on analysing how four television media in Spain and Chile have adopted TikTok as a tool to disseminate scientific content. Through an analysis of the publications made in 2023, the visual narratives used are explored, classifying the publications according to their tone and style, and thus relating public interaction to the type of message. The results obtained preliminarily suggest that tone influences engagement rates with users; however, other elements such as format or the context of the information cannot be overlooked.

Original language	English
Pages (from-to)	187-202
Number of pages	16
Journal	VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura
Volume	17
Issue number	2
DOIs	https://doi.org/10.62161/revvisual.v17.5757
State	Published - 12 Apr 2025

Bibliographical note

Publisher Copyright:
© 2025, VisualCOM Scientific Publications. All rights reserved.

Keywords

Interactions
Journalism
News Approach
Science
Social media
TikTok

Access to Document

10.62161/revvisual.v17.5757

Cite this

@article{c039d1a773f04656a1d7822f92560248,

title = "VISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile",

abstract = "This study focuses on analysing how four television media in Spain and Chile have adopted TikTok as a tool to disseminate scientific content. Through an analysis of the publications made in 2023, the visual narratives used are explored, classifying the publications according to their tone and style, and thus relating public interaction to the type of message. The results obtained preliminarily suggest that tone influences engagement rates with users; however, other elements such as format or the context of the information cannot be overlooked.",

keywords = "Interactions, Journalism, News Approach, Science, Social media, TikTok",

author = "Martin-Neira, {Juan Ignacio} and Jos{\'e} Irarr{\'a}zaval and Roc{\'i}o G{\'o}mez",

year = "2025",

month = apr,

day = "12",

doi = "10.62161/revvisual.v17.5757",

language = "English",

volume = "17",

pages = "187--202",

journal = "VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura",

issn = "2695-9631",

publisher = "VisualCOM Scientific Publications",

number = "2",

}

VISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile. / Martin-Neira, Juan Ignacio; Irarrázaval, José; Gómez, Rocío.
In: VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, Vol. 17, No. 2, 12.04.2025, p. 187-202.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - VISUAL NARATIVE ON TIKTOK

T2 - Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile

AU - Martin-Neira, Juan Ignacio

AU - Irarrázaval, José

AU - Gómez, Rocío

PY - 2025/4/12

Y1 - 2025/4/12

N2 - This study focuses on analysing how four television media in Spain and Chile have adopted TikTok as a tool to disseminate scientific content. Through an analysis of the publications made in 2023, the visual narratives used are explored, classifying the publications according to their tone and style, and thus relating public interaction to the type of message. The results obtained preliminarily suggest that tone influences engagement rates with users; however, other elements such as format or the context of the information cannot be overlooked.

AB - This study focuses on analysing how four television media in Spain and Chile have adopted TikTok as a tool to disseminate scientific content. Through an analysis of the publications made in 2023, the visual narratives used are explored, classifying the publications according to their tone and style, and thus relating public interaction to the type of message. The results obtained preliminarily suggest that tone influences engagement rates with users; however, other elements such as format or the context of the information cannot be overlooked.

KW - Interactions

KW - Journalism

KW - News Approach

KW - Science

KW - Social media

KW - TikTok

UR - http://www.scopus.com/inward/record.url?scp=105003420323&partnerID=8YFLogxK

U2 - 10.62161/revvisual.v17.5757

DO - 10.62161/revvisual.v17.5757

M3 - Article

AN - SCOPUS:105003420323

SN - 2695-9631

VL - 17

SP - 187

EP - 202

JO - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

JF - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

IS - 2

ER -

VISUAL NARATIVE ON TIKTOK: Analysis of the Impact on Engagement Based on the Tone of Scientific News Published by Media in Spain and Chile

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Cite this