Transmedial transduction in the spider-verse.

José Agustín Donoso Munita, Mariano Alejandro Penafiel Durruty

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Since Spider-Man was born from the hands of Stan Lee and Steve Ditko in 1962, thousands of versions of the arachnid have been created. Among them, two call the attention of this investigation: Spider-Man India and Supaidaman (1978), from Japan. By using a comparative study of the hero's journey between these two and the original Spider-Man, this study attempts to understand transduction, made to generate cultural proximity with the countries where the adaptations were made. This study also seeks to understand how all the versions of the arachnid were united to generate one integrated and coherent universe that has multiple worlds, by creating a retroactive linkage, which was launched by Slott et al. in 2014. By looking into the rules set by fiction itself, this investigation aims to see if the two Spider- Men studied are just adaptations of the original one, or if they are part of a Transmedial Universe.

Translated title of the contributionTransducción transmedial en el multiverso araña.
Original languageEnglish
Pages (from-to)763-787
Number of pages25
JournalPalabra Clave
Issue number3
StatePublished - Sep 2017


  • Adaptation
  • Cultural proximity
  • Multiverse
  • Retroactive linkage
  • Spider-Man
  • Transcultural (Source: Unesco Thesaurus)
  • Transduction
  • Transmedia


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