The Digital Transformation of the Television Industry

Cristián Londoño-Proaño*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The study analyzes the digital transformation of the television industry, driven by digitalization and the emergence of streaming platforms. Its objective is to evaluate how this evolution has affected television production, distribution and consumption, using Albarrán’s model of the five external forces in the media industry. Through a qualitative approach and analysis of industry data, it is concluded that these five forces have profoundly transformed the television industry. Globalization has allowed the expansion of streaming platforms, regulation is still key to managing rights and concessions, and technology has revolutionized the production and distribution of content. In addition, audiences have become more active and personalized, presenting new challenges and opportunities for the industry in an ever-evolving environment.

Original languageEnglish
Title of host publicationPerspectives and Trends in Education and Technology, Volume 2 - Selected Papers from ICITED25
EditorsJoão Vidal Carvalho, António Abreu, Manuel Silva, Eusébio Ferreira da Costa, José Alfredo Ferreira Costa
PublisherSpringer Science and Business Media Deutschland GmbH
Pages188-196
Number of pages9
ISBN (Print)9783032090799
DOIs
StatePublished - 2025
Externally publishedYes
EventInternational Conference in Information Technology and Education, ICITED 2025 - Natal, Brazil
Duration: 10 Jul 202512 Jul 2025

Publication series

NameLecture Notes in Networks and Systems
Volume1694 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference in Information Technology and Education, ICITED 2025
Country/TerritoryBrazil
CityNatal
Period10/07/2512/07/25

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

Keywords

  • Digital televisión
  • industria de los medios
  • streaming
  • tecnología de la comunicación
  • televisión

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