The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Guillermo Armelini*, Jorge González, Julian Villanueva

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures'. Together they form a unique fingerprint.

Business & Economics