Skip to main navigation Skip to search Skip to main content

Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness

  • Cristian Buzeta*
  • , Patrick De Pelsmacker
  • , Nathalie Dens
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Fingerprint

Dive into the research topics of 'Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness'. Together they form a unique fingerprint.
Sort by

Keyphrases

Psychology