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Smarter Idea Selection: Turning Idea Overload into Innovation Advantage

  • J. Jason Bell
  • , Christian Pescher
  • , Gerard J. Tellis
  • , Johann Füller

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)42-47
Number of pages6
JournalNIM Marketing Intelligence Review
Volume18
Issue number1
DOIs
StatePublished - Jan 2026

Keywords

  • AI-Assisted Evaluation
  • Creativity
  • Crowdsourcing
  • ISE Curve
  • Idea Screening
  • Word Atypicality

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