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Revisiting consumer-responses models: Are suitable for post-millennials?
Ricardo Leiva
,
David Israel Kimber
Facultad de Comunicación
Facultad de Ciencias Económicas y Empresariales
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Keyphrases
Consumer Response
100%
Response Model
100%
Post-millennials
100%
Traditional Marketing
50%
Chilean
25%
Motivation
25%
Smartphone
25%
Mobile Devices
25%
Products or Services
25%
Price Promotion
25%
Regression Analysis
25%
Response-outcome
25%
Online Advertising
25%
Personal Computer
25%
Pleasant Sensation
25%
Expiration Time
25%
Digital Advertisements
25%
Influential Authors
25%
Laptop Computer
25%
Response Approach
25%
Social Sciences
Millennials
100%
Consumer Marketing
100%
Mobile Phones
50%
Emotions
50%
Personal Computer
50%
Psychology
Mobile Device
100%
Regression Analysis
100%