¿Qué esperan obtener los jóvenes chilenos de las marcas que siguen en Redes Sociales?

Translated title of the contribution: Chilean young people: what do they expect to get when they follow a brand on social networks?

Guillermo Bustamante*

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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Arts and Humanities

Social Sciences

Computer Science

Economics, Econometrics and Finance