Production of Video Clips by Indigenous Artists

Cristián Londoño-Proaño; Fernando Endara

doi:10.1007/978-3-031-99353-4_14

Production of Video Clips by Indigenous Artists

Cristián Londoño-Proaño^*, Fernando Endara

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.

Original language	English
Title of host publication	Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers
Editors	Shuliang Li
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	155-164
Number of pages	10
ISBN (Print)	9783031993527
DOIs	https://doi.org/10.1007/978-3-031-99353-4_14
State	Published - 2026
Externally published	Yes
Event	11th International Conference on Information Management, ICIM 2025 - London, United Kingdom Duration: 28 Mar 2025 → 30 Mar 2025

Publication series

Name	Communications in Computer and Information Science
Volume	2540 CCIS
ISSN (Print)	1865-0929
ISSN (Electronic)	1865-0937

Conference

Conference	11th International Conference on Information Management, ICIM 2025
Country/Territory	United Kingdom
City	London
Period	28/03/25 → 30/03/25

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

Keywords

Audiovisual production
YouTube
internet
music video
television

Access to Document

10.1007/978-3-031-99353-4_14

Cite this

Londoño-Proaño, C., & Endara, F. (2026). Production of Video Clips by Indigenous Artists. In S. Li (Ed.), Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers (pp. 155-164). (Communications in Computer and Information Science; Vol. 2540 CCIS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-99353-4_14

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title = "Production of Video Clips by Indigenous Artists",

abstract = "The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.",

keywords = "Audiovisual production, YouTube, internet, music video, television",

author = "Cristi{\'a}n Londo{\~n}o-Proa{\~n}o and Fernando Endara",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.; 11th International Conference on Information Management, ICIM 2025 ; Conference date: 28-03-2025 Through 30-03-2025",

year = "2026",

doi = "10.1007/978-3-031-99353-4\_14",

language = "English",

isbn = "9783031993527",

series = "Communications in Computer and Information Science",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "155--164",

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booktitle = "Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers",

address = "Germany",

}

Londoño-Proaño, C & Endara, F 2026, Production of Video Clips by Indigenous Artists. in S Li (ed.), Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers. Communications in Computer and Information Science, vol. 2540 CCIS, Springer Science and Business Media Deutschland GmbH, pp. 155-164, 11th International Conference on Information Management, ICIM 2025, London, United Kingdom, 28/03/25. https://doi.org/10.1007/978-3-031-99353-4_14

Production of Video Clips by Indigenous Artists. / Londoño-Proaño, Cristián; Endara, Fernando.
Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers. ed. / Shuliang Li. Springer Science and Business Media Deutschland GmbH, 2026. p. 155-164 (Communications in Computer and Information Science; Vol. 2540 CCIS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Production of Video Clips by Indigenous Artists

AU - Londoño-Proaño, Cristián

AU - Endara, Fernando

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.

PY - 2026

Y1 - 2026

N2 - The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.

AB - The video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet.

KW - Audiovisual production

KW - YouTube

KW - internet

KW - music video

KW - television

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DO - 10.1007/978-3-031-99353-4_14

M3 - Conference contribution

AN - SCOPUS:105015836025

SN - 9783031993527

T3 - Communications in Computer and Information Science

SP - 155

EP - 164

BT - Information Management - 11th International Conference, ICIM 2025, Revised Selected Papers

A2 - Li, Shuliang

PB - Springer Science and Business Media Deutschland GmbH

T2 - 11th International Conference on Information Management, ICIM 2025

Y2 - 28 March 2025 through 30 March 2025

ER -

Production of Video Clips by Indigenous Artists

Abstract

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Bibliographical note

Keywords

Access to Document

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