Politics 2.0 on Twitter. Presidential Campaign in Ecuador

G. Baquerizo-Neira; P. Ruiz Aguirre; V. Altamirano-Benítez; M. F. Altamirano-Benítez

doi:10.1007/978-981-19-6347-6_30

Politics 2.0 on Twitter. Presidential Campaign in Ecuador

G. Baquerizo-Neira^*, P. Ruiz Aguirre, V. Altamirano-Benítez, M. F. Altamirano-Benítez

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.

Original language	English
Title of host publication	Communication and Applied Technologies - Proceedings of ICOMTA 2022
Editors	Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	335-345
Number of pages	11
ISBN (Print)	9789811963469
DOIs	https://doi.org/10.1007/978-981-19-6347-6_30
State	Published - 2023
Externally published	Yes
Event	International Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador Duration: 7 Sep 2022 → 9 Sep 2022

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	318
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	International Conference on Communication and Applied Technologies, ICOMTA 2022
Country/Territory	Ecuador
City	Cuenca
Period	7/09/22 → 9/09/22

Bibliographical note

Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Keywords

Digital communication
Electoral campaign
Political communication
Sentiment analysis
Social networks

Access to Document

10.1007/978-981-19-6347-6_30

Cite this

Baquerizo-Neira, G., Aguirre, P. R., Altamirano-Benítez, V., & Altamirano-Benítez, M. F. (2023). Politics 2.0 on Twitter. Presidential Campaign in Ecuador. In P. C. López-López, Á. Torres-Toukoumidis, A. De-Santis, Ó. Avilés, & D. Barredo (Eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022 (pp. 335-345). (Smart Innovation, Systems and Technologies; Vol. 318). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-19-6347-6_30

Baquerizo-Neira, G. ; Aguirre, P. Ruiz ; Altamirano-Benítez, V. et al. / Politics 2.0 on Twitter. Presidential Campaign in Ecuador. Communication and Applied Technologies - Proceedings of ICOMTA 2022. editor / Paulo Carlos López-López ; Ángel Torres-Toukoumidis ; Andrea De-Santis ; Óscar Avilés ; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. pp. 335-345 (Smart Innovation, Systems and Technologies).

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title = "Politics 2.0 on Twitter. Presidential Campaign in Ecuador",

abstract = "The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.",

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Baquerizo-Neira, G, Aguirre, PR, Altamirano-Benítez, V & Altamirano-Benítez, MF 2023, Politics 2.0 on Twitter. Presidential Campaign in Ecuador. in PC López-López, Á Torres-Toukoumidis, A De-Santis, Ó Avilés & D Barredo (eds), Communication and Applied Technologies - Proceedings of ICOMTA 2022. Smart Innovation, Systems and Technologies, vol. 318, Springer Science and Business Media Deutschland GmbH, pp. 335-345, International Conference on Communication and Applied Technologies, ICOMTA 2022, Cuenca, Ecuador, 7/09/22. https://doi.org/10.1007/978-981-19-6347-6_30

Politics 2.0 on Twitter. Presidential Campaign in Ecuador. / Baquerizo-Neira, G.; Aguirre, P. Ruiz; Altamirano-Benítez, V. et al.
Communication and Applied Technologies - Proceedings of ICOMTA 2022. ed. / Paulo Carlos López-López; Ángel Torres-Toukoumidis; Andrea De-Santis; Óscar Avilés; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. p. 335-345 (Smart Innovation, Systems and Technologies; Vol. 318).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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PY - 2023

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N2 - The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.

AB - The article analyzes the presidential campaign in Ecuador in 2021 based on 2.0 communication and the sentiment of the discourse of political candidates. For the analysis, the timeline publications of the candidates were extracted, and the 2.0 communication evaluation model was applied. Likewise, data processing was performed with the Linguistic Inquiry and Word Count (LIWC) tool to determine the emotionality of the publications of the political leaders in the campaign. As a result, the type of communication was unidirectional, mostly positive, but did not generate engagement with voters.

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Baquerizo-Neira G, Aguirre PR, Altamirano-Benítez V, Altamirano-Benítez MF. Politics 2.0 on Twitter. Presidential Campaign in Ecuador. In López-López PC, Torres-Toukoumidis Á, De-Santis A, Avilés Ó, Barredo D, editors, Communication and Applied Technologies - Proceedings of ICOMTA 2022. Springer Science and Business Media Deutschland GmbH. 2023. p. 335-345. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-19-6347-6_30

Politics 2.0 on Twitter. Presidential Campaign in Ecuador

Abstract

Publication series

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Bibliographical note

Keywords

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