Pisco: An endless conflict for its geographical indication or an opportunity for international collaboration?

Pisco is a brandy produced from the distillation of wine, which is indissolubly linked to the history and national identity of Chile and Peru. The rivalry over the pisco’s geographical indication (GI) has a long history, mainly grounded on political claims rather than practical reasons. The article examines the historical background of the animosity, the arguments of each party to support their position and the impacts of the current international GI protection of the product (both from a financial and legal perspective). We conclude that a cross-border protection, allowing a joint binational exploitation of the spirit’s GI, is the best commercial strategy to increase the recognition and value of pisco in the international markets, which in turn, would benefit local economies and producers and notably encourage the cultural integration of both nations.