Abstract
A comparative study of the publications on Facebook, Instagram, YouTube, X and TikTok of non-governmental organisations (NGOs) in Chile and Spain was conducted to ascertain whether their profiles facilitate the promotion of activism concerning social issues and what type of visual content they utilise. The methodology employed was a combination of quantitative and qualitative analysis. This comprised an analysis of 3,611 publications from 20 organisations, complemented by 12 in-depth interviews with the organisations' communication managers. The results indicate that photographs are the most prevalent form of content across all networks. However, it is noteworthy that only two Spanish NGOs are active on networks with an activist objective.
| Translated title of the contribution | ONG y Redes Sociales: Estudio de Contenidos para el Cambio Social en España y Chile |
|---|---|
| Original language | English |
| Pages (from-to) | 75-88 |
| Number of pages | 14 |
| Journal | VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura |
| Volume | 17 |
| Issue number | 3 |
| DOIs | |
| State | Published - 11 Jun 2025 |
Bibliographical note
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Keywords
- Activism
- NGOs
- Non-Profit Organisations
- Social Awareness
- Social Media
- Visual Activism