My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Publisher	Atlantis Press
Pages	493-503
DOIs	https://doi.org/10.2991/978-94-6463-868-4_45
State	Published - 2025

Access to Document

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title = "My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru",

author = "{\'A}lvaro Mont{\'u}far-Calle and Isabel Pavez",

year = "2025",

doi = "10.2991/978-94-6463-868-4\_45",

language = "English",

pages = "493--503",

booktitle = "Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)",

publisher = "Atlantis Press",

address = "Netherlands",

}

My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru. / Montúfar-Calle, Álvaro; Pavez, Isabel.
Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025). Atlantis Press, 2025. p. 493-503.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru

AU - Montúfar-Calle, Álvaro

AU - Pavez, Isabel

PY - 2025

Y1 - 2025

UR - https://doi.org/10.2991/978-94-6463-868-4_45

U2 - 10.2991/978-94-6463-868-4_45

DO - 10.2991/978-94-6463-868-4_45

M3 - Chapter

SP - 493

EP - 503

BT - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)

PB - Atlantis Press

ER -