Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

Keyphrases

• Motivation 100%
• Online Brand 100%
• Social Media Types 100%
• Uses-and-gratifications 66%
• Social Media 50%
• Brand Information 33%
• Remuneration 16%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 16%
• Customization 16%
• User Engagement 16%
• Social Media Use 16%
• Critical Consumers 16%
• Media Use Motivation 16%
• Special Design 16%
• Social Media Platforms 16%
• Six Dimensions 16%
• Media Consumers 16%
• Broadcast Message 16%
• Group Analysis 16%
• Traditional Uses 16%
• Content-based 16%