Marketing expenditures and word-of-mouth communication: Complements or substitutes?

Keyphrases

• Word-of-mouth Communication 100%
• Marketing Expenditure 100%
• Marketing Strategy 20%
• Unanswered Questions 20%
• Persuade 20%
• Referral Reward Program 20%
• Contagion Process 20%
• Advertising Effects 20%
• Social Contagion 20%
• Marketing Effort 20%
• Complementary and 20%
• Viral Marketing 20%
• Firm Creation 20%

Economics, Econometrics and Finance

• Marketing Management 100%
• Advertising Effects 100%
• Viral Marketing 100%

Social Sciences

• Monograph 100%
• Marketing Strategy 50%
• Literature Reviews 50%
• Advertising Effect 50%