Marcas como metáforas sociales: una aplicación usando análisis de correspondencias

Translated title of the contribution: Brands as Social Metaphors: an Application Using Correspondence Analysis

Sebastián Goldsack-Trebilcock*, Francisco Tagle*, Cristian Buzeta*

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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Keyphrases

Social Sciences

Computer Science

Economics, Econometrics and Finance

Psychology