Technological changes, reduced entry barriers and greater international competition have led to a series of disruptions in the media industry, which is experiencing a constant transformation, as well as dealing with the difficulty of finding a profitable business model. Leadership, teamwork, creativity and innovation arise as answers to face this scenario. This study surveys the self-perceived leadership of directors and general editors of Chilean media. Based on the application of the Multifactor Leadership Questionnaire (MLQ5x), we surveyed the main characteristics of leadership according to the perception of those who run the newsrooms in national media. Charisma, inspiration and integrity are the most repeated traits in the self-perception of directors and editors, leading them to see themselves as transformational leaders.