La divulgación científica en Instagram: usos y estrategias desde la praxis chilena

Translated title of the contribution: Science communication on Instagram: uses and strategies from the Chilean praxis

Juan Ignacio Martin-Neira, Magdalena Trillo-Domínguez, María Dolores Olvera-Lobo

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


Both academic research and industry reports show how social networks have penetrated at a fast pace in Latin America. From the challenge of making specialized knowledge accessible to society, this phenomenon is an opportunity to learn how they are being used for scientific journalists working in specialized institutions. This study focuses ontheChileancontext, payingspecialattentiontoInstagram. Duetoits particularitiesand visual characteristics, this social network is replacing other applications such as Twitter and Facebook as a tool for scientific communication. The perception of the journalists working in scientific institutions and centers and their relationship with Instagram is hereby revealed, and its further analysis is developed based on a questionnaire with open and closed questions, which represents a contribution to the study on the journalistic use of social media. According to the results, 70% of those consulted identify Instagram as the most frequently used application for scientific dissemination on social media, due to its dynamismandvisualcapabilitiestodelivermessages. However, althoughthereisa positive assessment of the platform and its importance as a great ally for the dissemination process, there is also a needto focus the messages andapply appropriate graphic criteria for greater effectiveness on posts and more engagement with the audiences.

Translated title of the contributionScience communication on Instagram: uses and strategies from the Chilean praxis
Original languageSpanish
Pages (from-to)229-252
Number of pages24
StatePublished - 2022
Externally publishedYes

Bibliographical note

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© 2022 Pontificia Universidad Catolica de Chile. All rights reserved.


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