Integrating neuroscience into B2B sales research: foundations, frontiers, and expert directions

Research output: Contribution to journal › Article › peer-review

Original language	Undefined/Unknown
Journal	Management Review Quarterly
DOIs	https://doi.org/10.1007/s11301-025-00550-4
State	Published - 31 Aug 2025

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title = "Integrating neuroscience into B2B sales research: foundations, frontiers, and expert directions",

author = "Jorge Bullemore-Campbell and Tautiva, \{Juli{\'a}n Andr{\'e}s D{\'i}az\}",

year = "2025",

month = aug,

day = "31",

doi = "10.1007/s11301-025-00550-4",

language = "Undefined/Unknown",

journal = "Management Review Quarterly",

issn = "2198-1620",

publisher = "Springer Nature",

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T1 - Integrating neuroscience into B2B sales research: foundations, frontiers, and expert directions

AU - Bullemore-Campbell, Jorge

AU - Tautiva, Julián Andrés Díaz

PY - 2025/8/31

Y1 - 2025/8/31

UR - https://doi.org/10.1007/s11301-025-00550-4

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DO - 10.1007/s11301-025-00550-4

M3 - Article

SN - 2198-1620

JO - Management Review Quarterly

JF - Management Review Quarterly

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