The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out online in May 2012 and in December 2016. The sample size was 1,200 in both cases, and interviews were conducted via the Internet. The target population consisted of Internet users in Spain and the sample distribution was designed to be representative of this population. Our results show that audiovisual consumption habits are changing dramatically, especially when looking at younger users, whose loyalty and attention is even more difficult to attract due to their disruptive practices. In this sense, great uncertainties and risks have emerged in the entertainment industry, although valuable opportunities may also arise.
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Third 唀 in regards to the types of television content 唀 feature films 唀 foreign series 唀 and news programs prove most p-opu lar 堀 ?ith regard to the most commonly used devices 唀 devices with larger screens tend to be used for content that requi- res a higher level of concentration and continuous viewing唀 Acknowledgements be used for content that can be viewed in a fragmented way such as films andseries 堀 ?n contrast 唀 smaller devices tend tThis o article is part of a subsidized research project PI dentifi ? and while on the move ? cación de los motivos de consumo de los contenidos audio ? visuales de ficción y entretenimiento en el mercado español, financed by the Spanish Ministry of Economy and Competiti ? veness for the period 爃 縀CO 爃爀R 缃?
- Audiovisual content
- Internet users
- Online viewing