FORMACIÓN EN COMPETENCIAS PARA EL DESEMPEÑO PROFESIONAL EN RELACIONES PÚBLICAS. UNA COMPARACIÓN ENTRE ECUADOR Y ESPAÑA

Rodrigo Ernesto Cisternas Osorio; Gabriela Baquerizo-Neira; Adrián Cordero Redondo; Ruth Fernández-Hernández; Alejandro Álvarez-Nobell

doi:10.37467/revhuman.v11.3827

FORMACIÓN EN COMPETENCIAS PARA EL DESEMPEÑO PROFESIONAL EN RELACIONES PÚBLICAS. UNA COMPARACIÓN ENTRE ECUADOR Y ESPAÑA

Translated title of the contribution: Training in competencies for professional performance in public relations. A comparison between Ecuador and Spain

Rodrigo Ernesto Cisternas Osorio, Gabriela Baquerizo-Neira, Adrián Cordero Redondo, Ruth Fernández-Hernández, Alejandro Álvarez-Nobell

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Different studies maintain that the profile of the public relations professional varies according to the countries and regions, due, among other reasons, to the academic development and the dynamics of the professional market. This research comparatively analyses, at a theoretical level (definition of competencies and regulatory frameworks) and empirically (academic programs and trends), the main academic offer for degrees in the cases of Ecuador and Spain, based on the following dimensions: development of competencies, performance areas and graduate profiles. The professional profile of public relations is demanding new skills and abilities that in many cases go beyond the traditional work of the area.

Translated title of the contribution	Training in competencies for professional performance in public relations. A comparison between Ecuador and Spain
Original language	Spanish
Journal	Human Review. International Humanities Review / Revista Internacional de Humanidades
Volume	11
DOIs	https://doi.org/10.37467/revhuman.v11.3827
State	Published - 30 Nov 2022
Externally published	Yes

Bibliographical note

Publisher Copyright:
© GKA Ediciones, authors.

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10.37467/revhuman.v11.3827

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abstract = "Different studies maintain that the profile of the public relations professional varies according to the countries and regions, due, among other reasons, to the academic development and the dynamics of the professional market. This research comparatively analyses, at a theoretical level (definition of competencies and regulatory frameworks) and empirically (academic programs and trends), the main academic offer for degrees in the cases of Ecuador and Spain, based on the following dimensions: development of competencies, performance areas and graduate profiles. The professional profile of public relations is demanding new skills and abilities that in many cases go beyond the traditional work of the area.",

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author = "Osorio, {Rodrigo Ernesto Cisternas} and Gabriela Baquerizo-Neira and Redondo, {Adri{\'a}n Cordero} and Ruth Fern{\'a}ndez-Hern{\'a}ndez and Alejandro {\'A}lvarez-Nobell",

note = "Publisher Copyright: {\textcopyright} GKA Ediciones, authors.",

year = "2022",

month = nov,

day = "30",

doi = "10.37467/revhuman.v11.3827",

language = "Spanish",

volume = "11",

journal = "Human Review. International Humanities Review / Revista Internacional de Humanidades",

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FORMACIÓN EN COMPETENCIAS PARA EL DESEMPEÑO PROFESIONAL EN RELACIONES PÚBLICAS. UNA COMPARACIÓN ENTRE ECUADOR Y ESPAÑA. / Osorio, Rodrigo Ernesto Cisternas; Baquerizo-Neira, Gabriela; Redondo, Adrián Cordero et al.
In: Human Review. International Humanities Review / Revista Internacional de Humanidades, Vol. 11, 30.11.2022.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - FORMACIÓN EN COMPETENCIAS PARA EL DESEMPEÑO PROFESIONAL EN RELACIONES PÚBLICAS. UNA COMPARACIÓN ENTRE ECUADOR Y ESPAÑA

AU - Osorio, Rodrigo Ernesto Cisternas

AU - Baquerizo-Neira, Gabriela

AU - Redondo, Adrián Cordero

AU - Fernández-Hernández, Ruth

AU - Álvarez-Nobell, Alejandro

N1 - Publisher Copyright: © GKA Ediciones, authors.

PY - 2022/11/30

Y1 - 2022/11/30

N2 - Different studies maintain that the profile of the public relations professional varies according to the countries and regions, due, among other reasons, to the academic development and the dynamics of the professional market. This research comparatively analyses, at a theoretical level (definition of competencies and regulatory frameworks) and empirically (academic programs and trends), the main academic offer for degrees in the cases of Ecuador and Spain, based on the following dimensions: development of competencies, performance areas and graduate profiles. The professional profile of public relations is demanding new skills and abilities that in many cases go beyond the traditional work of the area.

AB - Different studies maintain that the profile of the public relations professional varies according to the countries and regions, due, among other reasons, to the academic development and the dynamics of the professional market. This research comparatively analyses, at a theoretical level (definition of competencies and regulatory frameworks) and empirically (academic programs and trends), the main academic offer for degrees in the cases of Ecuador and Spain, based on the following dimensions: development of competencies, performance areas and graduate profiles. The professional profile of public relations is demanding new skills and abilities that in many cases go beyond the traditional work of the area.

KW - Capabilities

KW - Competencies

KW - Ecuador

KW - Formation

KW - Professional profile

KW - Public relations

KW - Spain

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DO - 10.37467/revhuman.v11.3827

M3 - Article

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SN - 2695-9623

VL - 11

JO - Human Review. International Humanities Review / Revista Internacional de Humanidades

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ER -

FORMACIÓN EN COMPETENCIAS PARA EL DESEMPEÑO PROFESIONAL EN RELACIONES PÚBLICAS. UNA COMPARACIÓN ENTRE ECUADOR Y ESPAÑA

Abstract

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