Digital Journalism and Transmedia Narratives in the Communication of Science: From Disruption to Reinvention

Juan Ignacio Martin-Neira*, Magdalena Trillo-Domínguez, María Dolores Olvera-Lobo

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Knowing what the best channels of information are in the digital ecosystem has become a great challenge for science journalism, especially in pandemic times and where social networks have given rise to greater dissemination and immediacy. New processes are constantly appearing that are reinventing the profession through disruptive actions, such as communication via transmedia narratives. This chapter presents an approach on how journalism has been developed in the digital age and, in particular, how science journalism is incorporating technologies, narratives, and formats to project its content. From here, an analysis model is proposed for evaluating the degree of transmedia innovation and evolution in science journalism, along with a number of guidelines and recommendations for implementation.
Original languageEnglish
Title of host publicationHandbook of Research on Digital Transformation Management and Tools
PublisherIGI Global Publishing
Chapter24
Pages531-555
Number of pages25
ISBN (Electronic)9781799897651
DOIs
StatePublished - 2022

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