De la televisión a TikTok: Nuevos formatos audiovisuales para comunicar ciencia: nuevos formatos audiovisuales para comunicar ciencia

Juan Ignacio Martin-Neira*, Magdalena Trillo-Domínguez*, María Dolores Olvera-Lobo*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This paper shows how ten television news programs use TikTok to disseminate science news, analyzing how the platform’s own language is applied. Through the application of an evaluation checklist, the adaptation of television content is analyzed and the audiovisual opportunities offered by this social network are assessed. The results show that short videos produce greater interaction with users and that news channel profiles are not sufficiently taking advantage of the particular language that this social network allows.
Original languageSpanish
Article number38441
Pages (from-to)1-27
Number of pages27
JournalComunicacion y Sociedad (Mexico)
Volume20
DOIs
StatePublished - 3 Feb 2023
Externally publishedYes

Keywords

  • Transmedia storytelling
  • audiovisual
  • science journalism
  • social media
  • TikTok

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