Country managers: The next generation

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Original language	English
Pages (from-to)	43-55
Number of pages	13
Journal	International Marketing Review
Volume	13
Issue number	3
DOIs	https://doi.org/10.1108/02651339610123008
State	Published - 1996
Externally published	Yes

Access to Document

@article{64acd774b937442a978c43ba5a43b1b4,

title = "Country managers: The next generation",

author = "Mart{\'i}nez, \{Jon I.\} and Quelch, \{John A.\}",

year = "1996",

doi = "10.1108/02651339610123008",

language = "English",

volume = "13",

pages = "43--55",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - Country managers

T2 - The next generation

AU - Martínez, Jon I.

AU - Quelch, John A.

PY - 1996

Y1 - 1996

UR - https://www.scopus.com/pages/publications/0010982105

U2 - 10.1108/02651339610123008

DO - 10.1108/02651339610123008

M3 - Article

AN - SCOPUS:0010982105

SN - 0265-1335

VL - 13

SP - 43

EP - 55

JO - International Marketing Review

JF - International Marketing Review

IS - 3

ER -