Country managers: The next generation

Jon I. Martínez^*, John A. Quelch

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Original language	English
Pages (from-to)	43-55
Number of pages	13
Journal	International Marketing Review
Volume	13
Issue number	3
DOIs	https://doi.org/10.1108/02651339610123008
State	Published - 1996
Externally published	Yes

Access to Document

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title = "Country managers: The next generation",

author = "Mart{\'i}nez, \{Jon I.\} and Quelch, \{John A.\}",

year = "1996",

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pages = "43--55",

journal = "International Marketing Review",

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}

TY - JOUR

T1 - Country managers

T2 - The next generation

AU - Martínez, Jon I.

AU - Quelch, John A.

PY - 1996

Y1 - 1996

UR - https://www.scopus.com/pages/publications/0010982105

U2 - 10.1108/02651339610123008

DO - 10.1108/02651339610123008

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SN - 0265-1335

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JO - International Marketing Review

JF - International Marketing Review

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