Country managers: The next generation

Jon I. Martínez^*, John A. Quelch

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Original language	English
Pages (from-to)	43-55
Number of pages	13
Journal	International Marketing Review
Volume	13
Issue number	3
DOIs	https://doi.org/10.1108/02651339610123008
State	Published - 1996
Externally published	Yes

Access to Document

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title = "Country managers: The next generation",

author = "Mart{\'i}nez, {Jon I.} and Quelch, {John A.}",

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T2 - The next generation

AU - Martínez, Jon I.

AU - Quelch, John A.

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