Corporate reputation in the business ethics field: Its relation with corporate identity, corporate image, and corporate social responsibility

Ricardo Leiva, Ignacio Ferrero, Reyes Calderón

Research output: Contribution to journalReview articlepeer-review

8 Scopus citations

Abstract

Among other reasons, corporate reputation (CR) has become a crucial management topic due to the last global financial and economic crisis and the increasing number of corporate scandals. Given its interdisciplinary character and intangible nature, CR has been a prominent issue in many disciplines, but its presence in the business ethics field has been considered scarce although it had not been measured properly, until now. With this paper, we measure the relevance of the corporate reputation construct in the business ethics field through a bibliometric analysis of the top business ethics journals over a recent 10-year period. The bibliometric analysis allowed us (a) to weigh exactly the prominence of the CR construct in the business ethics field, (b) to count the most referenced authors in the discipline, and (c) to rank the most influential papers and books dealing with the corporate reputation construct in this field. It also permitted us to conclude that the corporate social responsibility construct was the most repeated proxy of corporate reputation in business ethics, implying that for the business scholars the consequence of acting well should be and is supposed to be a good and positive evaluation by stakeholders. Other implications and comparisons with the treatment of the corporate reputation construct in the overall business literature are discussed.

Original languageEnglish
Pages (from-to)299-315
Number of pages17
JournalCorporate Reputation Review
Volume19
Issue number4
DOIs
StatePublished - 1 Nov 2016

Bibliographical note

Publisher Copyright:
© 2016 Macmillan Publishers Ltd & Reputation Institute.

Keywords

  • business ethics
  • corporate ethics
  • corporate identity
  • corporate image
  • corporate reputation
  • corporate social responsibility

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