CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

Estefania Luzuriaga Uribe; Gabriela Baquerizo-Neira

doi:10.37467/revvisual.v9.3538

CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

Translated title of the contribution: Characterization of political leadership: usability and dynamics of interaction in Twitter Multiple case studies in Ecuador

Estefania Luzuriaga Uribe, Gabriela Baquerizo-Neira

Research output: Contribution to journal › Article › peer-review

Abstract

This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

Translated title of the contribution	Characterization of political leadership: usability and dynamics of interaction in Twitter Multiple case studies in Ecuador
Original language	Spanish
Journal	VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura
Volume	9
Issue number	Monographic
DOIs	https://doi.org/10.37467/revvisual.v9.3538
State	Published - 26 Oct 2022
Externally published	Yes

Bibliographical note

Publisher Copyright:
© GKA Ediciones, authors. Creative Commons Reconocimiento-NoComercial-SinObraDerivada.

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10.37467/revvisual.v9.3538

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@article{29ddc7055698423c94872b25b9315856,

title = "CARACTERIZACI{\'O}N DEL LIDERAZGO POL{\'I}TICO: USABILIDAD Y DIN{\'A}MICAS DE INTERACCI{\'O}N EN TWITTER: Estudio de casos m{\'u}ltiples en Ecuador",

abstract = "This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.",

keywords = "Digital content analysis, Ecuador, Election campaigns, Political communication, Social media, Twitter",

author = "Uribe, {Estefania Luzuriaga} and Gabriela Baquerizo-Neira",

note = "Publisher Copyright: {\textcopyright} GKA Ediciones, authors. Creative Commons Reconocimiento-NoComercial-SinObraDerivada.",

year = "2022",

month = oct,

day = "26",

doi = "10.37467/revvisual.v9.3538",

language = "Spanish",

volume = "9",

journal = "VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura",

issn = "2695-9631",

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CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador. / Uribe, Estefania Luzuriaga; Baquerizo-Neira, Gabriela.
In: VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, Vol. 9, No. Monographic, 26.10.2022.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO

T2 - USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

AU - Uribe, Estefania Luzuriaga

AU - Baquerizo-Neira, Gabriela

N1 - Publisher Copyright: © GKA Ediciones, authors. Creative Commons Reconocimiento-NoComercial-SinObraDerivada.

PY - 2022/10/26

Y1 - 2022/10/26

N2 - This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

AB - This research approaches the use of social networks in electoral campaigns. It identified how candidates for local authorities in Ecuador build their image on Twitter. The methodology was content analysis to identify the usability of the different available resources (hashtags, photographs and videos), the main themes that emerge from the candidates official accounts on this digital platform and direct mentions for the conformation of the network. The results show how these political leaders use the features of Twitter to project an image and the networks of communications that are generated by these sectional leaders during the political campaign.

KW - Digital content analysis

KW - Ecuador

KW - Election campaigns

KW - Political communication

KW - Social media

KW - Twitter

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DO - 10.37467/revvisual.v9.3538

M3 - Article

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VL - 9

JO - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

JF - VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura

IS - Monographic

ER -

CARACTERIZACIÓN DEL LIDERAZGO POLÍTICO: USABILIDAD Y DINÁMICAS DE INTERACCIÓN EN TWITTER: Estudio de casos múltiples en Ecuador

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