Santiago a Mil was founded in Santiago, Chile, in 1994 and is now one of South America’s most successful theatre festivals. This case study looks at the evolution of the business model for the festival, a private initiative launched by two cultural entrepreneurs with strong social values. The authors identify four periods in the evolution of the business model in the context of Santiago a Mil and describe how the festival has recently adapted to a difficult local situation, strengthening its connection with audiences and the public, both live and through social media. They underline some factors in the external context and in the entrepreneurial profile of the two founders that may have influenced how the festival’s business model evolved over time. The authors also discuss the role of festivals and cultural entrepreneurs as social actors that impact the world today, when protests increasingly are being orchestrated on social media.
|Number of pages||19|
|Journal||International Journal of Arts Management|
|State||Published - 1 Jan 2022|
Bibliographical noteFunding Information:
The authors would like to thank Direction de la recherche of HEC Montréal for its financial support for the editing of this article.
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- business model adaptation
- cultural entrepreneurs
- Theatre festival