Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

Keyphrases

• Motivation 100%
• Social Media 100%
• Branded Content 100%
• Social Media Use 100%
• Brand Outcomes 100%
• Cross-cultural Study 100%
• Western European 50%
• Chile 25%
• Popular 25%
• Remuneration 25%
• Cultural Contexts 25%
• Brazil 25%
• Positive Impact 25%
• Entertainment 25%
• Sweden 25%
• Individual Motivation 25%
• Belgium 25%
• Austria 25%
• Consumer Response 25%
• Latin Language 25%
• Brand Communication 25%
• Purchase Intention 25%
• Consumer Engagement 25%
• European Culture 25%
• Latin Culture 25%
• Click Intention 25%
• Viral Behavioral Intentions 25%
• Consumer Brands 25%
• Consumer Benefits 25%
• Communication Activities 25%
• Social Media Marketing 25%
• Consumer Brand Responses 25%
• Portugal 25%
• Gratifications Theory 25%

Social Sciences

• Latin 100%
• Media Use 100%
• Cross-Cultural Studies 100%
• Chile 50%
• Cultural Context 50%
• Brazil 50%
• Individuals Motivation 50%
• Austria 50%
• Social Media Marketing 50%
• Sweden 50%
• Belgium 50%
• Portugal 50%

Psychology

• Cultural Contexts 100%
• Cross-Cultural Studies 100%