PhD in Communication from the University of Navarra. Academic and researcher at the Faculty of Communication and the Faculty of Economic and Business Sciences of the Universidad de los Andes, where he teaches Marketing, Public Opinion, Quantitative Research Methods, and Crisis Management and Communication.

In 2015, he won a research competition to study how the mobile phone is changing the relationship between parents and children. She also investigates the Chilean external reputation and the image of women in the media.