Projects per year
Personal profile
Professional Information
PhD in Communication from the University of Navarra. Academic and researcher at the Faculty of Communication and the Faculty of Economic and Business Sciences of the Universidad de los Andes, where he teaches Marketing, Public Opinion, Quantitative Research Methods, and Crisis Management and Communication. In 2015, he won a research competition to study how the mobile phone is changing the relationship between parents and children. She also investigates the Chilean external reputation and the image of women in the media.
Fingerprint
- 2 Similar Profiles
Network
Projects
- 1 Finished
-
Usos y gratificaciones de los celulares entre los menores chilenos
17/12/15 → 17/12/17
Project: Research
Research output
-
A Persistent Gender Bias in Chilean Press: The Influence of Journalist’s Gender and Editor’s Gender
Leiva, R. & Kimber, D., 1 Jan 2020, In: Journalism and Mass Communication Quarterly.Research output: Contribution to journal › Article › peer-review
-
Revisiting consumer-responses models: Are suitable for post-millennials?
Leiva, R. & Kimber, D., 1 Jan 2020, In: Communication and Society. 33, 4, p. 33-45 13 p.Research output: Contribution to journal › Article › peer-review
-
Corporate reputation in the business ethics field: Its relation with corporate identity, corporate image, and corporate social responsibility
Leiva, R., Ferrero, I. & Calderón, R., 1 Nov 2016, In: Corporate Reputation Review. 19, 4, p. 299-315 17 p.Research output: Contribution to journal › Scientific review › peer-review
-
Identifying the relevant factors in newspaper advertising effectiveness
Benavides, C. & Leiva, R., 1 Dec 2014, In: Palabra Clave. 17, 4, p. 1114-1134 21 p.Research output: Contribution to journal › Article › peer-review
Press / Media
-
Four out of ten children spend more than three hours a day connected to the internet
7/02/19
1 item of Media coverage
Press/Media
-
-